For Public Health Professionals

Everett M. Rogers Award for Achievement in Entertainment-Education

everett rogersThe USC Annenberg School and The USC Annenberg Norman Lear Center seek to recognize exceptional creativity in the practice of entertainment education designed to benefit society, or outstanding research and scholarship that has illuminated the processes or effects of entertainment education. We have established this award in the name of our former colleague and leader in the field of entertainment-education. Everett M. Rogers' lifetime of contributions significantly raised standards for producing appealing and effective media to enhance the quality of people's lives, and for conducting research to discover how these productions can best achieve intended outcomes.

Books and Articles about Everett M. Rogers

Singhal, A. (2006). "Communication of Innovations: A Journey with Ev Rogers." Sage Publications.

Backer, T.E. and Singhal, A. (2005). "Forum: The life and work of Everett Rogers–some personal reflections." Journal of Health Communication, 10, 285-288.

Backer, T.E., Dearing, J., Singhal, A. & Valente, T. (2005). "Writing with Ev–words to transform science into action." Journal of Health Communication, 10, 289-302.

Clarke, P., Ratzan, S. and Haider, M. (2005). "Commentaries" Journal of Health Communication, 10, 303-308.


Tuesday, September 27, 2011

esta de fossardAuthor and teacher Esta de Fossard was honored as the 2011 recipient of the annual Everett M. Rogers Award for Achievement in Entertainment Education at a colloquium held Sept. 27 at the USC Annenberg School of Communication & Journalism. Currently a faculty member at the Johns Hopkins University Zanvyl Krieger School of Advanced Communication in Washington, D.C., de Fossard has made significant contributions to the development, practice and teaching of entertainment education for nearly 40 years. Her reach has extended to more than two dozen countries in Asia, Latin America, Africa and the Middle East, as well as the United States, and she has contributed a trilogy of groundbreaking textbooks. She is also the author of several children's books. 

Wednesday, September 22, 2010

martine bourmanThe 2010 Everett M. Rogers Award for Achievement in Entertainment Education was awarded on Sept. 22, 2010 to Dr. Martine Bouman, director of the Center Media & Health in the Netherlands. Her career is a rare combination of roles as social scientist, educator and public policy advocate, and the work she has done has led to television and Internet storylines on public health topics including sex, drugs, alcohol, and the prevention of cardiovascular diseases. She is the first woman to receive this prestigious award.

Wednesday, September 23, 2009

dr. charles japhetThe 2009 Everett M. Rogers Award for Achievement in Entertainment Education was awarded on Sept. 23, 2009 to Dr. Charles "Garth" Japhet, the creator of Soul City, a large-scale, highly effective multimedia entertainment education program in Southern Africa. Trained as a physician, Dr. Japhet saw firsthand the health problems of mothers and children in South Africa and realized the limits of existing health information, education and communication programs. His solution was to help found the Soul City Institute, a dynamic and innovative health promotion and social change project. 

Thursday, October 2, 2008

david poindexterThe 2008 Everett M. Rogers Award for Achievement in Entertainment Education was awarded to David Poindexter, the founder and former president of Population Communications International on October 2, 2008. Mr. Poindexter spoke on the diffusion of Entertainment Education at the Everett M. Rogers Colloquium luncheon at the USC Annenberg School for Communication & Journalism. Later that evening, he was recognized as the fourth recipient of the annual award at the Sentinel for Health Awards ceremony at the Writers Guild of America, West in Los Angeles. 

Wednesday, September 19, 2007

albert banduraThe 2007 Everett M. Rogers Award for Achievement in Entertainment Education was awarded to Stanford psychologist Albert Bandura on September 19, 2007. Dr. Bandura discussed his pioneering work in the area of social learning and social cognitive theory, including its direct influence on the design of the original entertainment education telenovelas in Mexico, produced by Miguel Sabido, the winner of the 2006 Rogers Award.