For Public Health Professionals

Overview

public health pros_overviewHollywood, Health & Society in collaboration with the Centers for Disease Control and Prevention (CDC), the Bill & Melinda Gates Foundation, The California Endowment, the Barr Foundation, the National Cancer Institute (NCI), the Health Resources and Services Administration's Division of Transplantation, the Agency for Healthcare Research and Quality, the Substance Abuse and Mental Health Services Administration, and a number of other universities engages in cutting-edge research examining the impact of media, both traditional and new, emerging media on health.

Examples of Hollywood, Health & Society’s research endeavors include:

• Impact evaluations of TV health storylines, in which we investigate the effect of various narratives with health topics integrated into the plot on viewers’ knowledge, values, attitudes, and behavior
• Content analyses of primetime television, in which we measure the prevalence of health topics and educational potential of health storylines
• Translational research, in which we examine the effectiveness of entertainment education efforts on various audiences
• Integrative and innovative approaches to entertainment education, in which we explore the role of new and emerging media forms on changing knowledge, values, attitudes, and behavior in various audiences.