For Public Health Professionals
Porter Novelli HealthStyles/ConsumerStyles
TV Viewing Habits and Effects
Since 2001, HH&S has collaborated with the CDC to analyze national data on TV viewing habits and the impact of health storylines on audiences. Data is collected by the HealthStyles survey, which is linked to the ConsumerStyles survey as a proprietary database product of Porter Novelli, a public relations and marketing firm. HealthStyles is licensed by the CDC for audience analysis in health communication planning. The following reports summarize findings on TV viewers and the effects of TV health content on their knowledge, attitudes, beliefs and behaviors.
2002 Healthstyles Survey: Telenovela Viewers and Health Information
2001 Healthstyles Survey: TV Drama Viewers and Health Information
2000 Healthstyles Survey: Prime Time Viewers and Health Information
1999 Healthstyles Survey: Soap Opera Viewers and Health Information