For Public Health Professionals

Porter Novelli HealthStyles/ConsumerStyles

TV Viewing Habits and Effects

Since 2001, HH&S has collaborated with the CDC to analyze national data on TV viewing habits and the impact of health storylines on audiences. Data is collected by the HealthStyles survey, which is linked to the ConsumerStyles survey as a proprietary database product of Porter Novelli, a public relations and marketing firm. HealthStyles is licensed by the CDC for audience analysis in health communication planning. The following reports summarize findings on TV viewers and the effects of TV health content on their knowledge, attitudes, beliefs and behaviors.

2005 Healthstyles Survey: TV Drama/Comedy Viewers and Health Information

2002 Healthstyles Survey: Telenovela Viewers and Health Information
Presented to the American Public Health Association (APHA), November 17, 2003

2001 Healthstyles Survey: TV Drama Viewers and Health Information
Presented to the American Public Health Association (APHA), November 17, 2003

2000 Healthstyles Survey: Prime Time Viewers and Health Information
Presented to the American Public Health Association (APHA), October 21, 2001

1999 Healthstyles Survey: Soap Opera Viewers and Health Information
Presented to the American Public Health Association (APHA), November 9, 2000