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Systemic racism exists everywhere in America, including Hollywood. The entertainment industry has historically made it difficult for creators of color to enter and thrive.
50 Years After the Kerner Commission: Can Entertainment Inspire a New Will?
The Kerner Commission‘s goal was to reduce racial injustice and economic inequality after protests and rebellions erupted in over 150 American cities in the 1960s.
Our webinar on February 24, 2022 explored how much had and had not changed since the Kerner Commission was convened by President Lyndon B. Johnson.
Award-winning journalist Jelani Cobb, producer Kenya Barris, TV writer Elle Johnson, Freeform president Tara Duncan, and film/TV producer and founder/CEO of The Black List Franklin Leonard were part of this lively discussion. Learn more about the webinar here.
In 1968, the Kerner Commission found that media played an important role in creating and deepening divides within the country. Over 50 years later the industry is lagging and audiences are pushing for more diversity.
USA Today
Diversity Pay
- Movies with diverse casts performed best at the box office, while films with less than 11% actors of color did the worst – UCLA Report
- Between 2017 and 2019, there was a 110% increase in audiences looking for diverse casts (40% nonwhite) ParrotAnalytics
People of color accounted for the majority of opening weekend domestic ticket sales for six of the top 10 films.
UCLA Report
McKinsey & Co. Report Highlights on the Racial Disparities in Hollywood
- Leadership Deficit: 87% of TV executives and 92% of film executives are white. Less than 6% of the writers, directors, and producers of U.S.-produced films are Black.
- Lack of Financial Backing: Films with Black crew and casts have smaller budgets despite earning higher returns.
- Entry Disparity: Low wages or no pay for entry-level positions are more difficult for people who don’t come from wealthy or connected families and communities.
- International Marketing Bias: Films with Black leads are distributed in 30% fewer international markets despite earning similar global box-office sales and more on a per-market basis as films with white leads.
Read the full McKinsey & Company report here
In 2015, white agents and executive staff made up 90% of the top three talent agencies.
McKinsey & Company
Leaders Produce Opportunities
Minorities who are in leadership positions create opportunities for others.
- Shows with at least one Black producer are:
- 42% more likely to hire a Black director
- 73% more likely to hire a Black writer
- 78.3% of films directed by people of color featured minority leads
The Rae Way
Issa Rae opened the doors for many Black producers, writers and showrunners in the industry through her intentional mentoring practices on HBO’s Insecure. – Time Magazine
Four Things to Help Overcome Hollywood Barriers
- Lived experience matters – writers, producers and showrunners who have lived the experience create more authentic and compelling stories.
- Showrunners and studios can make an effort to hire from programs like Streetlights, Made in NYC, and NOVAC, which offer training and paid positions to entry-level production and camera assistants.
- Ava Duvernay is using ARRAYCrew to open doors for many creators of color, including Cierra Glaude, who worked as a production assistant on many of Duvernay’s projects before being offered the chance to direct. –LA Style
- Writers and content creators can reach out to HH&S to be connected with experts and people with lived experience to help inform their scripts and stories.
Resources
- The Kerner Commission (National Museum of African American History & Culture)
- Kerner report at 50: Media diversity still decades behind (USA Today)
- Racism in the Media Persists 50 Years After Kerner Report (Media Reparations)
- Black representation in film and TV: The challenges and impact of increasing diversity (McKinsey & Company Report)
- 2021 Hollywood Diversity Report: Audiences showed up for diverse films in theaters, online (UCLA Report)
- Hollywood’s Anti-Black Bias Costs It $10 Billion a Year (NYTimes Op-Ed)
- Black Audiences Want Hollywood to Expand Beyond Slavery, Civil Rights Film Narratives (Morning Consult Pro)
- Disney Launches Onyx Collective for Creators of Color, Underrepresented Creatives (The Hollywood Reporter)
- Amazon Studios Adopts New Inclusion Policy to Amplify Marginalized Voices (Indiewire)
- How Insecure Opened Doors for Black Creatives in Hollywood (Time)
- The Rapid Rise from Production Assistant to Director’s Chair (LA Style)
- The Black List
- ParrotAnalytics
- Average daily time spent watching TV per capita in the United States from 2009 to 2022, by ethnicity (Statista)
- ARRAYCrew
- Streetlights
- Made in NYC
- NOVAC
- Reach out to HH&S to be connected with experts and people with lived experience to help inform their scripts and stories.