Everett M. Rogers Colloquium (2006)

The 2006 Everett M. Rogers Award for Achievement in Entertainment Education was awarded to E-E pioneer Miguel Sabido on Sept. 27, 2006. Sabido has worked as a producer, scriptwriter, playwright and director in theater, radio and TV. He has produced telenovelas that have resulted in health and social change in Mexico where the programs were broadcast, particularly Ven Conmigo, which encouraged nearly a million adults to go back to school. Geoffrey Cowan, dean of the USC Annenberg School for Communication, noted that Sabido also worked extensively with Rogers to launch development communications programs that have “changed the world—from Mexico, to India, to the Philippines and beyond.” Read the press release