How TV Can Save Lives During Covid-19
Hollywood, Health & Society, in partnership with the WGAE and WGAW, presented a webinar panel on messaging guidelines for Covid-19 protective behaviors that are built on research by the University of Michigan’s School of Public Health.
The discussion explored how TV can help create and encourage content to help slow the spread of the virus for those most at risk—and open people up to the idea of getting the vaccine.
Speakers for the Jan. 13, 2021 discussion were: Dr. Lawrence An, an associate professor of internal medicine at Michigan Medicine, the academic medical center of the University of Michigan; Linda Ong, CEO and co-founder of CULTIQUE, a cultural insights and strategy venture of CIVIC (a Seacrest Global Group Company); Ken Resnicow, the Irwin Rosenstock Professor of Health Behavior and Health Education at the University of Michigan School of Public Health, and professor of pediatrics at UM Medical School; Dr. Sten Vermund, an infectious disease epidemiologist and pediatrician, and dean of the Yale School of Public Health; and Dr. Neal Baer, an award-winning TV writer/producer, author and a public health advocate and expert, who served as the moderator.
Watch the Full Webinar