A mother secures her food provisions by hanging them from the ceiling in the middle of the family’s apartment, safe from the cockroaches and rats. A scene from a developing country in an impoverished part of the world?
Hollywood, Health and Society Director Sandra de Castro Buffington deliverd a special briefing at the Roybal campus of the Centers for Disease Control and Prevention in Atlanta on May 22, exploring strategies, case studies and best practices used to incorporate public health messages into television storylines, and how these messages extend beyond TV.
Hollywood, Health & Society Director Sandra de Castro Buffington participated in the Atlanta Summit on May 21 titled “Sustaining U.S. Leadership in Global Health and Water.”
Sandra de Castro Buffington, director of Hollywood, Health & Society, a program of the USC Annenberg's Norman Lear Center, spoke at a communications workshop on Tuesday, May 1 at the InterAction Forum 2012 in Arlington, Virginia.
Hollywood, Health & Society (HH&S), a program of the USC Annenberg School's Norman Lear Center, announces a call for entries for the 13th annual Sentinel for Health Awards. The deadline for all entries is June 15, 2012.
Hollywood, Health & Society Director Sandra de Castro Buffington delivered a keynote address about working with scriptwriters to create global health storylines at the Vaccines and New Media “Film Festival” on Friday, March 16 in Washington, D.C. She presented clips of TV storylines created with HH&S input, including vaccines on NBC's “Law & Order: SVU,” traumatic brain injury on Lifetime's "Army Wives" and HIV/AIDS on CBS's “The Bold and the Beautiful.”
Hollywood, Health & Society brought together leading TV writers and producers and medical experts for a panel discussion titled “Crazy Stupid Cancer: Scripting Compelling Cancer Storylines for the Screen” on March 14 at the Writers Guild of America, West.
You wouldn’t think that shows with names such as “Pound Puppies,” “Strawberry Shortcake’s Berry Bitty Adventures,” “The Twisted Whiskers Show” and “The WotWots” would be the ideal forum for health and safety messages.
Hollywood, Health & Society launched its Storybus Tours, a signature series of research trips for TV writers to various locations—this time to gather first-hand reports from those working to ease gang violence in the schools and on the streets of Los Angeles.
