Sandra de Castro Buffington, director of Hollywood, Health & Society, a program of the USC Annenberg's Norman Lear Center, spoke at a communications workshop on Tuesday, May 1 at the InterAction Forum 2012 in Arlington, Virginia.
Hollywood, Health & Society (HH&S), a program of the USC Annenberg School's Norman Lear Center, announces a call for entries for the 13th annual Sentinel for Health Awards. The deadline for all entries is June 15, 2012.
Hollywood, Health & Society Director Sandra de Castro Buffington delivered a keynote address about working with scriptwriters to create global health storylines at the Vaccines and New Media “Film Festival” on Friday, March 16 in Washington, D.C. She presented clips of TV storylines created with HH&S input, including vaccines on NBC's “Law & Order: SVU,” traumatic brain injury on Lifetime's "Army Wives" and HIV/AIDS on CBS's “The Bold and the Beautiful.”
Hollywood, Health & Society brought together leading TV writers and producers and medical experts for a panel discussion titled “Crazy Stupid Cancer: Scripting Compelling Cancer Storylines for the Screen” on March 14 at the Writers Guild of America, West.
You wouldn’t think that shows with names such as “Pound Puppies,” “Strawberry Shortcake’s Berry Bitty Adventures,” “The Twisted Whiskers Show” and “The WotWots” would be the ideal forum for health and safety messages.
Hollywood, Health & Society launched its Storybus Tours, a signature series of research trips for TV writers to various locations—this time to gather first-hand reports from those working to ease gang violence in the schools and on the streets of Los Angeles.
Medical leaders, global health workers and researchers convened in Seattle on Nov. 1-2 for a conference sponsored by the Bill & Melinda Gates Foundation, titled “Achieving Lasting Impact at Scale: Social and Behavioral Change and the Spread of Family Health Innovations in Low-Income Countries.”
Following the presentations for the 2011 Sentinel for Health Awards, the winning writers participated in a panel discussion that offered behind-the-scenes looks about their respective shows and the genesis of some of their TV stories.
A couple struggling to tell their son that he has Asperger’s. A cystic fibrosis patient facing a wrenching choice. Cultural clashes erupting over birth rituals in South America.
