In 1974, Annenberg Journalism Professor Joe Saltzman produced what has been acknowledged to be the first TV documentary on breast cancer, an hour-long program called Why Me? This groundbreaking documentary addressed a subject not seen before on television. The award-winning program was viewed by one out of every three women in the Western world, and it has been credited with saving thousands of lives. It is hard to imagine a time when women would not speak publicly about breast cancer, but in 1974, it was an act of courage for a woman to appear on television to talk about what was considered a deadly disease. In addition to the screening of the documentary, a panel of communication experts, moderated by Judy Muller, an Emmy Award-winning television correspondent and associate professor of journalism, will discuss the making of the documentary and how it paved the way for contemporary approaches to documentary making, as well as current television dramas and how they approach the discussion of breast cancer, cancer awareness programs and treatment. The event was moderated by Saltzman, who is the director of the Lear Center's Image of the Journalist in Popular Culture (IJPC) project. Sandra de Castro Buffington, director of the center's Hollywood, Health & Society program, was a panel participant.
Hollywood, Health & Society announced the winners of this year's Sentinel for Health Awards at a moving ceremony, followed by a panel discussion with the writers on September 22 at the Writers Guild of America, West, in Los Angeles.
Sandra de Castro Buffington, director of Hollywood, Health & Society, presented “Obesity Storylines Go Primetime: Working with Hollywood’s Writers to Tackle Obesity in TV, Film and New Media” at the Child Obesity: A Call to Action summit.
Lear Center director Marty Kaplan presented the talk "Hollywood, Health & Society: The Norman Lear Center at the University of Southern California" September 7 at the MINTiff "Don't Think It's Only Entertainment..." Conference in Berlin. The MINTiif (Mathematics, Computer Science, Natural Science, Technology and Equal Opportunities in TV Drama Formats) project is funded by the German Federal Education Ministry and the European Social Fund to explore the lack of role models for women on TV in the fields of science, technology, engineering and mathematics. Watch Part 2 | Watch Part 3
Sandra de Castro Buffington, director of Hollywood, Health & Society, presented “The Media and the Message: Sexual Violence Storylines on Primetime TV” at the National Sexual Assault Conference. Professionals from rape crisis centers, survivors, coalitions, prevention programs, law enforcement and the military participated in the conference, which featured more than 80 workshops and a strong focus on technology and social media. The three-day event, held in Hollywood, California, was a collaborative project of the California Coalition Against Sexual Assault, the Pennsylvania Coalition against Rape and the National Sexual Violence resource Center.
Sandra de Castro Buffington, director of Hollywood, Health & Society, was joined by research specialist Sheena Nahm and Chris Dzialo, transmedia outreach specialist, in presenting “The Art and Science of Public Health Storytelling On Air and Online: CDC Experts and Hollywood’s Writers Impact Public Health Worldwide” at the CDC National Conference on Health Communication, Marketing and Media, in Atlanta. Also participating was Grey's Anatomy writer-producer Dr. Zoanne Clack.
The Lear Center's Hollywood, Health & Society program brought together top experts on the science and psychology of addiction to discuss cutting-edge research with the producers and writers from A&E's Emmy Award-winning series Intervention at the Writers Guild of America, West. The briefing was co-sponsored by HH&S, the WGAW and A&E/Intervention and kicks off a new bi-monthly speaker series in which experts will help Intervention's creative team tell accurate and compelling stories about all forms of addiction.
Hollywood, Health & Society Director Sandra de Castro Buffington presented “Recovery and the Media: Addiction and Treatment in Entertainment and News—The Road to Recovery” at the US Department of Health and Human Services and Substance Abuse and Mental Health Services Administration (SAMHSA) for the National Alcohol and Drug Addiction Recovery Month in Rockville, Maryland, on July 7, 2010.
Hollywood, Health & Society director Sandra de Castro Buffington was asked to join the Millenium Project's Global Arts and Media Node and presented a talk at the State of the Arts 2010 Symposium, offered by Millenium Project's partner organization, c3: Center for Conscious Creativity.
Director of HH&S Sandra de Castro Buffington presented “Entertainment for Social Change: Working with Hollywood’s Storytellers to Improve Health and Well Being Worldwide” at the Culture of Peace Distinguished Speaker Series. The event was held at the Soka Gakkai International (SGI-ISA) Culture of Peace Resource Center in Santa Monica. The distinguished speaker series seeks to engage people in a dialogue on the values, attitudes and behaviors that reject violence and inspire creative energy toward peaceful resolution of conflicts.
