The NBC drama ER received first place in the primetime drama category at the tenth annual Sentinel for Health Awards for a storyline involving a grandmother’s anguish as she makes the difficult decision to allow her grandson’s organs to be donated, giving meaning to his tragic death and a second chance at life to others. The same ER episode also earned first place for a primetime minor storyline about the use of a safe surgery checklist in the operating room, while ABC’s Desperate Housewives took first place in primetime comedy for a storyline about childhood obesity.
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The AMC drama Breaking Bad received first place in the primetime drama category of the USC Annenberg Norman Lear Center’s Sentinel for Health Awards for a storyline about the emotional and financial hardships a man endures while battling terminal lung cancer. The ABC drama Private Practice took first place for a primetime minor storyline on teen sex and sexually transmitted diseases, and ABC’s Desperate Housewives took first place in primetime comedy for a storyline about cancer. Telemundo took home its third Sentinel Award, in the Spanish-language telenovela category, for a construction safety storyline in Pecados Ajenos.
The NBC drama Friday Night Lights received first place in the primetime drama category of the USC Annenberg Norman Lear Center's Sentinel for Health Awards for a storyline about emotional parent-child interactions when a mother learns her teen daughter plans to have sex for the first time. The ABC drama Grey's Anatomy took first place for a primetime minor storyline on breast cancer in a nursing mother, and NBC's Scrubs took first place in primetime comedy for a storyline about postpartum depression. The ABC soap opera General Hospital took first place in daytime drama for a storyline about HIV exposure from a needle stick in a major character. TeleFutura took home its first Sentinel Award, in the Spanish language telenovela category, for Con Dominio Total. The storyline from As' es la Vida discussed issues of safe sex in a variety of characters. Veterans' health, dementia, diabetes, lung cancer and organ donation transplantation were some of the topics tackled in other storylines that were recognized.
The CBS primetime drama Numb3rs received first place in the primetime drama category for "Harvest," a storyline about the critical issue of organ supply for transplantation; ABC's Grey's Anatomy took home second and third place honors in the same category for storylines about organ transplantation, and the decisions patients face with genetic testing for cancer risk. The CBS soap opera As the World Turns took first place in daytime drama for a storyline about breast cancer diagnosis and treatment in a major character. The NBC drama ER took first place for primetime minor storyline with "BRCA Breast Cancer Risks," and ABC's George Lopez took first place in primetime comedy for a storyline about preventing kidney disease, "The Kidney Stays in the Picture." Telemundo took home its second Sentinel Award, in the Spanish-language telenovela category, for "Don Pedro's Diabetes." The storyline from Amarte As? illustrated a major character's struggle to manage his diet, weight and medication to control his diabetes.
In 2005, the Sentinel for Health Awards program added the Spanish-language telenovela category. The CBS drama Without a Trace won first place in prime time drama for an autism storyline, "Volcano" and the ABC soap opera All My Children received first place for its "Autism Spectrum Disorder Storyline." The WB drama 7th Heaven took first place for primetime minor storyline with "Leaps of Faith," a storyline about sickle cell anemia. ABC's The George Lopez Show received first place in primetime comedy for a storyline on teen sex, "Prescription for Trouble." The Telemundo show Anita, no te rajes took first place in the new Spanish-language telenovela category for "Graciela Refuses to Have Cancer," a storyline about breast cancer.
In 2004, the Sentinel for Health Awards program expanded to include primetime dramas and comedies. The NBC drama Law & Order: Special Victims Unit received first place in primetime drama for "Choice," a storyline on fetal alcohol syndrome, and the CBS soap opera The Young & The Restless took first place in daytime drama for a storyline about a teen with chlamydia, "Lily and Kevin: The Danger Within." The Lifetime drama Strong Medicine took first place for primetime minor storyline with "Heartbeats and Deadbeats," a storyline about HIV/AIDS in the elderly. The UPN show One on One took first place in primetime comedy for a storyline about alcoholism, "No More Wire Hangers." The awards were presented at a ceremony held at the Writers Guild of America, West.
The Fourth Sentinel for Health Award went to The Young and the Restless (CBS) for the storyline, "Neil's Alcoholism," at the Writers Guild of America, West. The award was presented at a special ceremony held at the Writers Guild of America, West. Finalists included "Rick Bauer Gets Richard Winslow's Heart" and 'Marina Prepares to Sleep with Ben" from Guiding Light (CBS) and "Al's Drug Addiction" from One Life to Live (ABC).