Hollywood, Health & Society brought its message of the power of entertainment to one of the most important global health battles, leading an international group of writers and producers to participate in a storytelling workshop and panel discussion at the 2014 World Cancer Congress in Melbourne, Australia.
Amid all the talk about DNA, double helixes and genetic variations at the Genomes Environments Traits Conference in Boston was a bit of entertainment industry sizzle, as Hollywood, Health & Society Director Sandra de Castro Buffington delivered a featured presentation on inspiring writers and producers to craft storylines that improve health worldwide. The event’s main topic was the frontiers of human biology, specifically personal genome sequencing—the mapping of an individual’s complete set of DNA—which is increasingly being seen as a promising new medical front in the treatment of disease, as well as for preventive health care.
Hollywood, Health & Society Director Sandra de Castro Buffington will talk about “Mainstreaming Socially Provocative Cinema and Television” at the FICCI Frames 2013 conference being held March 12-14 in Mumbai, India. The three-day global convention covers film, broadcast television and radio, digital entertainment, animation, gaming and visual effects. Nearly 2,000 Indian and 800 foreign delegates are expected to attend the event.
Hollywood, Health & Society Director Sandra de Castro Buffington will speak about the depiction of immigrants in the media at the Creative Change conference March 5 at Self Help Graphics & Art in East Los Angeles. Buffington's presentation, titled "Entertaining Health and Well Being: Inspiring Hollywood to Create Socially Relevant Stories," will include clips from TV shows whose storylines dealt with immigration. The Creative Change conference will include a strategy session to "identify key opportunities for alliances" centering on efforts to change immigration policy at federal and state levels. Self Help Graphics & Art is a non-profit visual arts center serving the predominantly Latino community of Los Angeles.
Hollywood, Health & Society Director Sandra de Castro Buffington was a featured presenter at the Uplift 2012 festival held Dec. 20-23 in Byron Bay, Australia. Buffington held a workshop on “The New Mythology of Television, Film and New Media,” on Friday, Dec. 21, in which she offered techniques of Hollywood’s master storytellers in crafting the most compelling stories. Uplift (Universal Peace & Love in a Festival of Transformation) was described as a “participatory event bringing together some of the world’s most inspirational artists and innovative thinkers to explore, inquire, share and discover.”
Hollywood, Health & Society Director Sandra de Castro Buffington led a series of events at the 28th International Papillomavirus Conference held Nov. 30 through Dec. 6 in San Juan, Puerto Rico. She and a group of entertainment industry writers and producers presented two panel discussions and a storytelling workshop for medical doctors, researchers and clinicians. The Hollywood group included Chris Keyser, president of the Writers Guild of America, West; Jennifer Cecil, executive producer of Private Practice; Zoanne Clack, co-executive producer of Grey’s Anatomy; and Sarah Watson, co-executive producer of Parenthood. Together with Buffington, they held a panel discussion titled “Insiders for a Day: From Hollywood to Telenovelas” and offered a workshop on techniques from Hollywood’s master storytellers to help participants convey health information through storytelling.
Hollywood, Health & Society Director Sandra de Castro Buffington delivered a presentation on "Hollywood as a Cultural Catalyst" at the second annual Green Festival in Los Angeles. Described as "the nation's largest and most diverse sustainability event," the festival returned to the downtown Convention Center on Nov. 17-18, and featured an organic food court, live music, workshops and an environmental film installation presented by the Sierra Club.