Hollywood, Health & Society Director Sandra de Castro Buffington presented “Recovery and the Media: Addiction and Treatment in Entertainment and News—The Road to Recovery” at the US Department of Health and Human Services and Substance Abuse and Mental Health Services Administration (SAMHSA) for the National Alcohol and Drug Addiction Recovery Month in Rockville, Maryland, on July 7, 2010.
Hollywood, Health & Society Director Sandra de Castro Buffington has been asked to join the Millenium Project's Global Arts and Media Node and presented a talk at the State of the Arts 2010 Symposium, offered by Millenium Project's partner organization, c3: Center for Conscious Creativity. The symposium addressed future trends in the arts and media and the power they hold to effect change in culture and society.
Director of HH&S Sandra de Castro Buffington presented “Entertainment for Social Change: Working with Hollywood’s Storytellers to Improve Health and Well Being Worldwide” at the Culture of Peace Distinguished Speaker Series. The event was held at the Soka Gakkai International (SGI-ISA) Culture of Peace Resource Center in Santa Monica. The distinguished speaker series seeks to engage people in a dialogue on the values, attitudes and behaviors that reject violence and inspire creative energy toward peaceful resolution of conflicts.
Sandra de Castro Buffington, director of Hollywood, Health & Society, moderated this discussion which brought top TV producers, writers and performers together with key Washington policymakers to focus on how global health is portrayed in entertainment media. Panelists included actress Mariska Hargitay and executive producer Neal Baer from Law & Order: SVU.
HH&S will convene a cutting-edge conference, "Developing a Research Agenda for Entertainment-Education and Global Health," on Feb. 18-19 in Santa Monica, with top communications and global health scholars. The conference promises two full days of activities, including information sessions from noted communication and EE scholars, and focused dialogue on the ways in which research can help inform increasingly effective entertainment education on global topics.
Since 2006, the annual Beyond Broadcast conference has explored the evolution of participatory digital public media. Sandra de Castro Buffington, director of the Norman Lear Center's Hollywood, Health & Society program, served on the "That's Entertainment! Or Is It?" panel with Neal Baer, executive producer, Law & Order: Special Victims Unit and Zoanne Clack, executive producer and writer, Grey's Anatomy. Other participants included Nathalie Applewhite, associate director of the Pulitzer Center on Crisis Reporting; Patrice Barrat, a journalist, TV producer and director; and Jasmyne Cannick, a Los Angeles-based critic and commentator.
Sandra de Castro Buffington, the director of the Hollywood, Health & Society project at the USC Annenberg Norman Lear Center, gave a presentation titled "Global Health in Entertainment: Educating Hollywood's Writers" at the Global Health Council Media Awards luncheon in Washington, D.C. on May 28. The event was an opportunity to learn more about the changing media landscape and honor the best of health reporting. The Global Health Council is the world's largest membership alliance dedicated to saving lives by improving health, and works to ensure that the necessary information and resources are available.