Hollywood, Health & Society program director Vicki Beck presented a paper on “Measuring the impact of TV storylines and community outreach to educate the community about health in the United States” at the Entertainment Education Fourth International Conference, “EE4: Community and Context.” The conference was held near Capetown, South Africa.
Hollywood, Health & Society Director Vicki Beck gave a talk on "TV as the Health Educator: What Patients Are Learning from Daytime and Prime Time Dramas" at the AAMC Spring Conference in Los Ang
The Norman Lear Center hosted a free screening of Scene Smoking: Cigarettes, Cinema and the Myth of Cool, an award-winning documentary in which Hollywood insiders and health professionals speak out about artists' rights, social responsibility and the first amendment with regard to tobacco depiction. This 60-minute documentary includes interviews with Sean Penn, Ted Danson, Michael Crichton and Christy Turlington.
The Hollywood, Health & Society program held a conference on the impact of health content in TV storylines on African American and Hispanic audiences in the United States. The objective of the conference was to gain a better understanding of the potential for TV shows to encourage positive health effects among African American and Hispanic audiences. This two-day conference included expert presentations, real-world examples by social marketing and entertainment industry experts and discussion groups organized to identify other examples, summarize lessons learned and develop next steps for entertainment-education research among multicultural audiences.
Media effects and behavioral change are discussed by Miguel Sabido, the internationally recognized father of entertainment education, and Albert Bandura, founder of the social learning cognitive theory. Bandura, a professor and a psychologist, showed through his seminal Bobo doll studies in role modeling that audience members learn behavior as effectively from televised models as from ones in real life.
In May 2000, the CDC convened a panel of experts to develop a Research Agenda for Entertainment Education.
Sociologist and communication scholar Everett Rogers discussed his findings on the use of entertainment media to prevent AIDS and increase family planning in Africa. This event was sponsored by the USC Center for Health and Medical Communication and Population Communication International. Through his research, Rogers has signficantly raised standards for producing appealing and effective media to enhance the quality of people's lives. He was an associate dean and Walter Annenberg Professor of Communication at the USC Annenberg School of Communication & Journalism.