Hollywood, Health and Society Director Sandra de Castro Buffington delivered a special briefing at the Roybal Campus of the Centers for Disease Control and Prevention in Atlanta on May 22, exploring strategies, case studies and best practices used to incorporate public health messages into television storylines. On March 23, Buffington was the guest speaker at a HIV/AIDS presentation sponsored by the Prevention Communication Branch of CDC, where she talked about "Stories That Change Lives: Increasing Accuracy in TV Storylines and Measuring Impact on Viewers."
Hollywood, Health & Society Director Sandra de Castro Buffington participated in a summit meeting in Atlanta on May 21 titled “Sustaining U.S. Leadership in Global Health and Water. The conference, which was co-sponsored by the Center for Strategic & International Studies, the World Affairs Council of Atlanta and CARE USA, outlined the “principles and policies that will be needed to sustain America’s leadership in improving people’s health worldwide.“ It featured leading representatives from government, non-governmental organizations, business, universities and others. Buffington took part in a discussion titled “Public Opinion on U.S. Support for Global Health,” which was moderated by Dr. J. Stephen Morrison, director of the CSIS Global Health Policy Center.
Hollywood, Health & Society Director Sandra de Castro Buffington spoke at a communications workshop on Tuesday, May 1 at the InterAction Forum 2012 in Arlington, Virginia. The workshop, “Get Your Message Heard During a Crowded Electoral Year,” explored how to use movies, TV and other forms of entertainment to spread awareness and advocacy of global issues. InterAction comprises more than 190 member organizations—faith-based and secular—working in developing countries to improve the lives of the poor, ensure human rights and safeguard a sustainable planet. The annual event serves as a meeting ground for leaders of non-governmental organizations, as well as decision-makers in government and representatives of the nonprofit, corporate and philanthropic sectors, and development experts.
Hollywood, Health & Society (HH&S), a program of the USC Annenberg School's Norman Lear Center, announces a call for entries for the 13th annual Sentinel for Health Awards. The deadline for all entries is June 15, 2012. The Sentinel for Health Awards, sponsored by the Centers for Disease Control and Prevention (CDC), recognizes exemplary achievements of television storylines that inform, educate and motivate viewers to make choices for healthier and safer lives. Eight categories of storylines will be recognized: primetime drama, primetime comedy, primetime minor storyline, daytime drama, Spanish-language telenovela, children's programming, global health, and climate change.
Hollywood, Health & Society Director Sandra de Castro Buffington delivered a keynote address about working with scriptwriters to create global health storylines at the Vaccines and New Media “Film Festival” on Friday, March 16 in Washington, D.C. She presented clips of TV storylines created with HH&S input, including vaccines on NBC's “Law & Order: SVU,” traumatic brain injury on Lifetime's "Army Wives" and HIV/AIDS on CBS's “The Bold and the Beautiful. ”The event, presented by the Center for Strategic & International Studies (CSIS) and SmartGlobalHealth.org, explored how global health organizations and private foundations are making the case for U.S. investments in worldwide immunization—using online videos and social media to reach policymakers and the American public.
Cancer does not discriminate. The disease affects young and old, rich and poor, from all walks of life. In this invitation-only event—presented by Hollywood, Health & Society in partnership with the Writers Guild of America, West—top-notch screenwriters, medical experts, cancer survivors and educators will discuss the science, stories and solutions regarding this pervasive disease. Dr. Lisa Richardson, Associate Director for Science, Division of Cancer Prevention and Control for the Centers for Disease Control and Prevention, will deliver the keynote address.
Sandra de Castro Buffington, director of Hollywood, Health & Society, was invited to address the creative team and advisory board of the Hub TV Channel on Jan. 20 in Burbank. The Hub TV Channel, a joint venture of Discovery Communications Inc. and Hasbro, creates straight-on programming for children, and Buffington's presentation centered on health and safety messages, and the role HH&S has played in working with kids show.