In 1974, Annenberg Journalism Professor Joe Saltzman produced what has been acknowledged to be the first TV documentary on breast cancer, an hour-long program called Why Me? This groundbreaking documentary addressed a subject not seen before on television. The award-winning program was viewed by one out of every three women in the Western world, and it has been credited with saving thousands of lives.
Hollywood, Health & Society announced the winners of this year's Sentinel for Health Awards at a moving ceremony, followed by a panel discussion with the writers on September 22 at the Writers Guild of America, West, in Los Angeles. In its eleventh year, the Sentinel for Health Awards recognizes exemplary achievements of television storylines that inform, educate and motivate viewers to make choices for healthier and safer lives. Five categories of storylines were recognized—primetime drama, primetime drama minor storyline, children's programming, telenovela, and global health storyline.
Sandra de Castro Buffington, director of Hollywood, Health & Society, presented “Obesity Storylines Go Primetime: Working with Hollywood’s Writers to Tackle Obesity in TV, Film and New Media” at the Child Obesity: A Call to Action summit. Dozens of health, government and USC officials—including Reps. Lucille Roybal-Allard and Diane E. Watson, and Audrey Rowe, deputy administrator of the U.S. Department of Agriculture—and guests all came together to discuss research, community intervention and the need for legislation.
Lear Center director Marty Kaplan presented the talk "Hollywood, Health & Society: The Norman Lear Center at the University of Southern California" September 7 at the "Don't Think It's Only Entertainment..." Conference in Berlin. The MINTiif (Mathematics, Computer Science, Natural Science, Technology and Equal Opportunities in TV Drama Formats) project is funded by the German Federal Education Ministry and the European Social Fund to explore the lack of role models for women on TV in the fields of science, technology, engineering and mathematics.
Sandra de Castro Buffington, director of Hollywood, Health & Society, presented “The Media and the Message: Sexual Violence Storylines on Primetime TV” at the National Sexual Assault Conference. Professionals from rape crisis centers, survivors, coalitions, prevention programs, law enforcement and the military participated in the conference, which featured more than 80 workshops and a strong focus on technology and social media.
Sandra de Castro Buffington, director of Hollywood, Health & Society, was joined by research specialist Sheena Nahm and Chris Dzialo, transmedia outreach specialist, in presenting “The Art and Science of Public Health Storytelling On Air and Online: CDC Experts and Hollywood’s Writers Impact Public Health Worldwide” at the CDC National Conference on Health Communication, Marketing and Media, in Atlanta. Also participating was Grey's Anatomy writer-producer Dr. Zoanne Clack.
The Lear Center's Hollywood, Health & Society program brought together top experts on the science and psychology of addiction to discuss cutting-edge research with the producers and writers from A&E's Emmy Award-winning series Intervention at the Writers Guild of America, West. The briefing was co-sponsored by HH&S, the WGAW and A&E/Intervention and kicks off a new bi-monthly speaker series in which experts will help Intervention's creative team tell accurate and compelling stories about all forms of addiction.