Hollywood, Health & Society conducted the "Impacting the Health of Millions Through Social Marketing and Entertainment Education: The Power of Narratives workshop" at the Centers for Disease Control in Atlanta for 30 scientists and senior health marketing specialists on July 28-29, 2008. An exceptional group of speakers presented original work, including Dr. Tom Valente, director of USC Masters of Public Health Program; Dr. Shelia Murphy, associate professor at USC Annenberg School for Communication; Dr. Neal Baer, executive producer of Law and Order SVU; Dr. Debra Lieberman, researcher at University of California Santa Barbara; and Sandra de Castro Buffington, director of Hollywood, Health & Society. Due to popular demand, HH&S has been invited to return to CDC to conduct the workshop for an additional 50 participants.
Hollywood, Health & Society Director Sandra de Castro Buffington traveled to the Middle East to present three papers at the United Nations Population Fund (UNFPA) Strategic Communication for Behavior Change: Youth Pop Culture, Media and HIV/AIDS conference in Muscat, Oman on July 1-4. Conference participants included four-person national teams made up of a celebrity, a journalist, a young adult "Y-PEER" educator, and a UNFPA staff member from nine Arab countries and key Balkan States.
Despite our prejudices to the contrary, Hollywood and Science have a lot to say to each other. Take special effects: Nothing Disney dreams up can even come close to the fireworks created by exploding stars every day. And what about flesh-eating bacteria? Or clones? No wonder authors, filmmakers and even sitcom writers look to science for inspiration. But science also looks to Hollywood for help in getting its magic out.
Iva Schroeder, project manager with Hollywood Health & Society at the Norman Lear Center, will be presenting at this year's Second National Summit on Preconception Health and Health Care at a workshop titled Novel Approaches For Promoting Preconception Health. Presented by the March of Dimes, California Chapter, the summit will take place in Oakland, California Oct. 29-31. The workshop will discuss the importance of promoting compelling and clear messages on preconception health to women.
The NBC drama Friday Night Lights received first place in the primetime drama category of the USC Annenberg Norman Lear Center's Sentinel for Health Awards for a storyline about emotional parent-child interactions when a mother learns her teen daughter plans to have sex for the first time. The ABC drama Grey's Anatomy took first place for a primetime minor storyline on breast cancer in a nursing mother, and NBC's Scrubs took first place in primetime comedy for a storyline about postpartum depression. The ABC soap opera General Hospital took first place in daytime drama for a storyline about HIV exposure from a needle stick in a major character. TeleFutura took home its first Sentinel Award, in the Spanish language telenovela category, for Con Dominio Total. The storyline from As' es la Vida discussed issues of safe sex in a variety of characters. Veterans' health, dementia, diabetes, lung cancer and organ donation transplantation were some of the topics tackled in other storylines that were recognized.
Contaminants in the air and water are taking a toll on the health of Americans. But how bad is it really? On this panel, environmental health experts spoke about growing rates of asthma, cancer and other diseases that affect millions of Americans on a daily basis. Experts further exposed the burden environmental toxins place on the health care system, and the quality of life that we enjoy. People who have faced environmental exposures that have changed their lives shared their personal stories. Experts proposed measures that individuals, communities and private industry can take to prevent environmental disease. The moderator was Neal Baer, the executive producer of Law & Order: SVU.
At the Games for Health Annual Conference, Hollywood, Health & Society Director Vicki Beck discussed expanding and adapting the HH&S model to serve as a resource to the gaming Industry. The Serious Games Initiative founded Games for Health to develop a community and best-practices platform for the numerous games being built for health care applications. To date the project has brought together researchers, medical professionals and game developers to share information about the impact games and game technologies can have on health care and policy.