Media effects and behavioral change are discussed by Miguel Sabido, the internationally recognized father of entertainment education, and Albert Bandura, founder of the social learning cognitive theory. Bandura, a professor and a psychologist, showed through his seminal Bobo doll studies in role modeling that audience members learn behavior as effectively from televised models as from ones in real life.
The first-ever Sentinel for Health Award was given in 2000 to One Life to Live (ABC) for "Viki's Breast Cancer." The storyline depicted a woman's experience with the early diagnosis of breast cancer and its emotional impact on her and her family members. The award was presented during a luncheon program for Soap Summit V, an educational conference hosted by Population Communications International. Photo by Donna Svennevik/ABC
In May 2000, the CDC convened a panel of experts to develop a Research Agenda for Entertainment Education.
Sociologist and communication scholar Everett Rogers discussed his findings on the use of entertainment media to prevent AIDS and increase family planning in Africa. This event was sponsored by the USC Center for Health and Medical Communication and Population Communication International. Through his research, Rogers has signficantly raised standards for producing appealing and effective media to enhance the quality of people's lives. He was an associate dean and Walter Annenberg Professor of Communication at the USC Annenberg School of Communication & Journalism.