Research & Evaluation
Can Transgender Characters Change Attitudes?
New USC Annenberg/HH&S research examines the influence of transgender TV characters and storylines on attitudes toward transgender people and policies. [Learn more]
What do we see when we watch TV?
Since 2003, HH&S has conducted a content analysis tracking the frequency and nature of depictions of more than 100 health issues in the most popular primetime TV shows. [Learn more]
How do TV storylines affect us?
When a significant storyline on health, safety or security is scheduled to air, HH&S often works with the show to evaluate the impact of this storyline on viewers’ knowledge, attitudes and behavior. [Learn more]
Research Spotlight: How do Images of Food in Entertainment Affect Us?
HH&S research examining the image and impact of food in entertainment was previewed as part of the multimedia event Hollywood and Dine at Expo Milano 2015. [Learn more]
HH&S collaborates with faculty, students, scientists, subject matter experts and entertainment industry professionals around the world. [Learn more]
A printable summary of our research and evaluation projects and publications is available here. For more information about HH&S research activities, contact Erica Rosenthal.