We know from existing research that entertainment narratives can have a major influence on people’s knowledge, beliefs, attitudes and behavior. Through our research and evaluation activities, Hollywood, Health & Society aims to better understand—and thereby enhance—the impact of accurate, informative storylines on health, safety and security in TV and film.
We continually evaluate our entertainment industry outreach model using both formative and summative approaches. We also conduct scientific research to shed light on how entertainment narratives influence the knowledge, attitudes and behavior of individuals and the larger public. Research findings are disseminated to the academic community and beyond through publications in peer-reviewed journals and presentations at professional conferences, guest lectures at USC and other institutions, as well as invited talks at entertainment industry events.
To learn more about the different types of studies we conduct, visit each section below.
