Everett M. Rogers Award – Dr. Garth Japhet

The Norman Lear Center presents the annual Everett M. Rogers Award for Achievement in Entertainment Education to Dr. Garth Japhet. Japhet will present Me, Mandela and the Media: A story of edutainment for social change in post-apartheid South Africa. Japhet created the pioneering multimedia edutainment platform Soul City, which began in South Africa and has spread into another ten countries. In a talk that is part personal narrative and part theory, he will describe his journey from being a doctor in clinical practice in some of the poorest parts of South Africa, to setting up Soul City and launching it four weeks after the first democratic elections in 1994, to his new venture, Heartlines, which uses traditional and new media to get South Africa talking, thinking and acting on values.