research

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Abortion Studies

We completed an evaluation study on the impact of an abortion storyline on ABC’s medical drama Grey’s Anatomy. It found that viewers who watched the episode “Papa Don’t Preach” were more knowledgeable about medication abortion than those who had not seen the episode, and had more positive attitudes about whether abortion should be legal.

Grey’s Anatomy (ABC)—One episode “Papa Don’t Preach,” Season 16, aired Nov. 7, 2019

Impact Studies

How do TV health storylines affect us? When a significant health or climate change storyline with a strong call to action is scheduled to air, HH&S frequently works with the show to examine the impact of the storyline on viewers’ knowledge, attitudes, and behavior.